Align your content with your business Phone Number List model Nothing is more important than building a digital marketing strategy that fits with a startup’s business model. In a recent conversation, Mark Rogers from Animalz told us: Content strategy specifically needs to be tied to the business model. If your content is not supporting your business, then you're honestly wasting Phone Number List your time. Mark Rogers, Content Strategist at Animalz As a startup, your content marketing strategy also needs to serve as a roadmap for your business. You should first be thinking about: Are Your first step is to analyze your current situation.
Team: Who are you working with? Are there any skill Phone Number List gaps? Will you need to hire or outsource? Revenues: What is your Monthly Recurring Revenue (MRR)? Budget: What is your marketing budget for the next quarter? Competition: Who are you facing up against? What can they deliver that you cannot and vice versa? What makes your offer best Phone Number List for your target market? Pricing: Are you in line with market expectations? Are you too cheap or overpriced? Marketing: What’s in place? What’s working so far? What needs to be improved or cut?
Which targets have you set? Do a deep dive and really Phone Number List understand where your business is. This is the only way to have realistic expectations for the future. Where Do You Want to Be Now you have a firm understanding of your company’s performance and status, you can set attainable targets. Your business objectives will form the foundation Phone Number List of your content marketing plan. Without them, you will be sailing a boat without a rudder. Your objectives should be: Clear: What do you want to achieve? Realistic: Based on your current benchmarks, resources, and skill set, can you achieve them? Limited: What are your deadlines? How many resources should you throw at the problem? Measurable.