For in-person training, attend a conference like SEJ Summit, SMX, or Pubcon, and take a mastery workshop before it begins. I also need to put a plugin for ASPE, a company I do in-person training with across the country. The Google Bootcamp class is my favorite, but it covers SEO, PPC, and analytics. The SEO Bootcamp class might be better for SEO, but I'm not teaching that one. Advertising Continue reading below What are the essential tools for SEO professionals? A brain. Just kidding, but not really, because all the tools are just data calculators. You need to have the right mindset and a smart brain to interpret them. As long as you have a tool you like and can rely on in these key areas, you'll get what you need. How can PPC spend impact SEO CTR for generic terms?
Many studies have suggested that a top SEO and PPC result for the same site can have a positive impact on click-through rate. I've seen image masking service data that suggests it may have an increase of up to 8-10%, but nothing lately. I don't place too much emphasis on these studies because click behavior varies based on so many things: ad text description used, searcher intent, call to action, even device type and screen resolution. Advertising Continue reading below The main thing for me is that you have to test it. I highly recommend having a paid presence for branded keywords as well as any non-branded (generic) keywords that you still want to be present for.
However, because the description Google chooses to use is not static and varies based on device type, location, user behavior, etc., you may often see different results when you are logged in to private browsing. My question is about Google's sanctions. I am running a new directory website. In exchange for free profile listings for therapists, I have only one requirement for them to put a backlink on their website from our homepage in order to gain authority in Google. It's also written on the join us page and now I'm suspicious of this exchange as I don't want Google to penalize the site. Is this considered bad SEO in the eyes of Google? Advertising Continue reading below Yes, this is against Google's guidelines. Please see their answer on Link Schemes.