spend a little time and 2% of your budget on some stupidity? Catch tim washer's act (and learn a lot about content marketing) at this year's content marketing world. Register today for the september 5-8 event. Use code blog100 to save $100.this week in content marketing: could apple be wrong with its billion-dollar content investment? Posted: 2020-12-22 apple investment pnr: this former marketing starring joe pulizzi and robert rose can be found on itunes and stitcher. If you enjoy our show, we'd love for you to rate it or post a review on itunes. In this week's episode robert thinks of inventing our own traditions.
In the news, we cover apple's billion-dollar investment in original content, the rise and fall of fidget spinners, and eclipse newsjackers. Our in-depth analyzes explore whether facebook is failing or the research behind it, and whether publishers realize whatsapp number list how much their business model is changing. Our rants and accolades include zillow's book on real estate and the harvard business review; then we end with an example of the week on aaha magazine. Download this week 's pnr : this former marketing podcast love content from our sponsor: smartling (43:03) translation: a reliable recipe for business growth - according to the american chamber of commerce, 95% of the world's consumers live outside the united states.
And any business that pursues them with english-only content is likely limiting their earning potential. According to common sense advisory, over 70% of consumers are more likely to purchase a product with information listed in their native language than a comparable product without. These realities have not been lost on the world's biggest brands. Digital innovation may have flattened the world, but human language remains the key to forming authentic connections. As a result, any business limiting conversation to a single language also severely limits its own