In Episode 5, Matt delved into canonicalization with SEO tech consultant Rachel Costello, taking the time to dispel some long-standing myths and provide a little more clarity regarding duplicate content.
Big revelation: when sorting multiple URLs with the same content, Google selects only one page for canonical reading. This is not necessarily the page the user wants. This is because canonical isn't the only signal Google uses to identify duplicate content.
Canonical metrics don't work like redirects, instead they are one of the many signals Google uses to identify duplicate content. If you have multiple versions of a page, you need to look at the canonicals, but don't expect Google to always follow what they say.
Top Tip: Pages with unique content but too much duplicate content may be flagged as duplicate.
Best Quote: "You don't want Google to mobile number list get in a situation where it (or Googlebot) has to choose for you
SEO Mythbusters: Is More Content Better?
Episode 6 was about the king of all SEO topics: content. The host met with SEO director Lilv Ray and asked how much content should site owners create?
Big revelation: Many people believe that success with content depends on quantity, but this is not the case. It's all about quality and providing the user with something useful. Having a blog that covers current events and topics related to your industry will help the right people find your site, thanks to related keywords. Creating a lot of unrelated content without the right keywords will not help more customers find your business.
Top Tip: If your site is trying to rank for the same keywords every year, don't create new pages for that keyword every year. Simply update the existing content to match the year and make the updated pages more visible.
Best Quote: "Having a blog that talks about industry updates or things that are relevant to that company is worthwhile, but it may not be creating content for the sake of creating content.
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